In recent years, mobile Internet devices have become primary entertainment options for children. In particular, today’s primary school children probably started playing games and watching videos from their pre-school days. Data from EU Kids Online shows that about 30% children own a game console before they enter primary school. Similarly close to 10% have their…
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Media Literacy
The recent debate over two controversial advertisements highlighted the need for media literacy training.While the industry’s self-regulatory group (Advertising Standards Authority of Singapore - ASAS) acknowledged indecency and called for it’s removal, it was ironically some man-in-the-street who feel otherwise. Studies show that only 8% of advertising messages are processed by our brains, with the…
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Kids and Mobile Gaming
Mobile gaming is fast becoming the dominant past-time of kids in IT-enabled Singapore. From mealtime to bedtime, it’s rare to find a child who is not connected to either the iPhone, Nintendo Gameboy, Playstation Portable or a mobile device of some sort. Many parents worry about the impact of such a radical change in the…
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